I built this set to isolate distinct angles within a single audience. Instead of testing six different audiences, I tested six different ways into the same offer. Each variation paired its own message with its own creative, letting the creative, not just the copy, speak to different motivations. I structured the test this way because Meta primarily relies on creative signals, not just audience targeting, to match ads with the right people. I tracked frequency, reach, and conversion volume to identify which combinations the delivery system consistently favoured.